The curved 'incognito' look plays a big part these days with more and more people looking to break the traditional flat brim look and adapt the more traditional 'bent brim'. The hat game is ever evolving and the 9Forty is at the forefront with ambassadors like Leonardo DiCaprio, Wiz Khalifa & Kendrick Lamar.This 9Forty from New Era is a great mix between functionality and style. With a pre-bent brim and strapback adjustment, it is an instant classic.